María Hauber Ortiz - Senior Product Designer

Vinted

Streamlining Fashion Searches with Image Recognition

In a world where people find outfit inspiration on social media or street style, finding the exact product can be challenging. To assist with this, I am adding an image recognition feature to Vinted for product discovery.

Experience Principles

Seamless

Ensure a smooth and user journey from browsing to purchasing, minimizing friction at every step.

Instant

Provide immediate results and responses, reducing wait times to enhance user satisfaction.

Intuitive

Design the interface to be user-friendly, requiring minimal effort to understand and use.

Accuracy

Deliver precise and relevant search results, ensuring users find exactly what they are looking for.

INDUSTRY

E-Commerce (C2C)

PLATFORM

iOS App

ROLE

UX Researcher, UX/UI Designer

YEAR

2023

TIMELINE

4 weeks

TEAM

Challenge

The project began with the task of improving Vinted’s user experience by addressing common frustrations. During the initial generative research phase, I discovered that many users struggled to locate exact products they had seen online or in real life. This insight revealed the potential for integrating a new feature to streamline the search process.

Role

My contribution started with initiating and conducting extensive research to understand user needs and behaviors. I then took on the responsibility of developing the information architecture to integrate the new possible features, creating detailed wireframes and prototypes, and conducting thorough usability testing. Furthermore, I led the redesign of Vinted’s visual identity, ensuring a cohesive and refreshed look that aligned with the brand.

Solution

The outcome involved integrating an image recognition feature that allows users streamline their search process, making it faster and more efficient for users to find exactly what they were looking for. The image recognition feature enhances user satisfaction by simplifying the search process, likely increasing user engagement and retention. These improvements are expected to drive higher traffic and sales, strengthening Vinted's position.

Process

01 Generative Research & Analysis

In the initial phase, I conducted extensive research to understand user needs and behaviors. This included analyzing current trends in fashion searches and image recognition technology. Surveys and interviews were used to gather insights from potential users about their experiences and challenges with finding specific fashion items online.